Design Production, Brief 4 - Getting Ready For Print - OUGD504

As part of the module, I need to think about how my campaign would be produced professionally. I have documented how I would prepare my outcomes for a professional printing job. 

Colour

When designing my website I chose a deep purple that was a web safe colour. As both brief 3 and brief 4 linked, I knew I need that same colour for my print campaign. I made sure the purple would work for both screen and print to created consistency throughout my work. I have made sure I have changed all documents to CMYK mode so it suitable for print. As learnt in the print workshops earlier in the module, I made a separate colour palette for my printed campaign containing the same colours used on my website (purple, grey, black and white). I would upload this swatch palette for all documents of my campaign.  

Laser Cutting

As part of my designs I have needed to use the laser cutter. This meant making sure my documents where suitable to use on the machine. Using the layers tool I have created one layer for my design, and the other for the area that will be cut out. For the laser cut files, I have changed the line weight to 0.25 and saved the illustrator file as CS3, to make it compatible with the laser cutter.

The documents I will be laser cutting:

 

Costs

I have thought about costs throughout this module, thinking about what is both feasible to produce with my own budget and what my campaign cost in a professional sense. I think for items such as the napkins and cups could be produced in bulk, therefore bringing the cost down for these outcomes. The costs would come into play when implementing the poster and the costs needed to pay for advertising space in magazines and newspapers. The augmented reality and linking to the app would also increase costs. However in terms of being a real campaign  think it could work. There are expensive items within my campaign  but nothing that could not be produced in bulk.  I also have suck to black and white with one colour which also brings costs down rather than using a range of colours. 

Stocks

I am going to print my campaign on a range of matt stock. As I do not have the facilities nor time to print properly onto cups, I am going to print onto a thin matt stock to mock up onto the cups as an example. The stock will be appropriate as I need a simple, clean paper so it is my design that stands out. This would work appropriately, as if I printed on cups properly, the texture of the cups would be smooth so the coffee sleeve can be slid on. As for the posters/magazine advertisement I am again going with a thicker plain matt so the colour stands out rather than on a textured paper. I have also purchased some transfer stock to try and print onto napkins. If I was printing these properly, I would go to a printers that can print on napkins properly, but to show as example I think this is the most appropriate route to go down. Once printed onto the napkins the outcome has not come out as successfully as I would have hoped. Like stated before I would bulk buy and print napkins if this was taken commercially but due to limited resources have not been able to print onto the napkins as well as I initially thought I would have.