Sunday, 15 December 2013

Design Principles Session 1: An Introduction to Type - OUGD404

In this session we where learning about the origin and history of type and the visual language within  graphic design.


Image - Symbol - Letter

1. Production - How would you collect these.
2. Anatomy - Comparing e.g strokes and weights.
3. Identity - Chronological - by date made.
4. Character - Compare and link to others. 


Looking at the 6 origins of type:




Task - Choose one font for each category (origin) that best describes it.

Stone - Curved Serifs. To mark into stone the letters had to have serifs: 



Bone - Quill like (pen and ink) Thick to Thin:



Sable - Italic, Bold, Line Height and Brush like:



Wood - Textured, Mass produced, 'Strong' and Mechanical:




Lead/Metal - Controlled, Clean and crisp. Serif or Sans Serif:




Silicone - Computerised, Printers, Digital Work:



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