I have begun my research by looking into different layout designs in leaflets and brochures.
These layouts by Aleksander Blucher are one of my favourites. I love the clean cut nature that continues on through the booklet. The minimal body copy creates plenty of breathing space for the viewer and the type and imagery used draws your eye straight away into the spread. I like how there is continuous use of bleed, whether if it be the imagery bleeding off the page or the larger type going across the both pages of the spread. The continuous bleed creates continuity and links all spreads together when looking through the booklet. The colour scheme of black, white and blue gives a simple yet effective feel, that seems really minimal but fresh, making you want to look at the spread for longer. The negative space gives a simple but sophisticated look. I think having minimal body copy within my work is something I definitely want to look into as I think if it is not needed, there will be no reason to take more space.
This booklet by Benjamin Jimenez has a definite 'swiss style' about it. Very structured, it definitely has an appeal. What I like is the use of colour breaking up parts of the illustrations and type making it seem rather asymmetrical. The block type seems suitably matched with the rather block and loud colour scheme. What I do not think is effective is the difference in colour from one page to another, I think this makes it lack consistency. I quite like how the shapes and imagery direct the viewers eye along the page towards the body copy. Again like the previous, having a small amount of copy makes it seem more breathable. However with the booklet, the imagery is what makes the booklet seem more chaotic.
I find this booklet more interesting to the others due to the interactive nature it has about it. The cut-outs make for a more engaging and appealing read for the viewer. Purely image based, the booklets information is still understandable. Although I like the aesthetic, what I am unsure about is the reason why they have cutouts. Has this been done for a reason or purely for a more engaging look? I do think having a reason would create more depth and reason behind the booklet.
Interesting use of negative space, the white does not look bland or boring:
The use of coloured vector shapes and photography really creates striking imagery for these spreads. The overlapping typography and gridded body copy creates a clear link between all elements. Although I personally do not like too much body copy, I understand sometimes there is no choice in content given. In saying that I feel the two grid system works well and does not look too overpowering and off-putting for the reader. A negative I do have is the bleeding image does not work in conjunction with the rest of the images on the other spreads. The other imagery are blocked and squared off, where as this one is bleeding off. I cannot help but think this looks slightly out of place?
I have now begun looking into more folded leaflets, looking into how the fold is worked into the design as apposed to the layout. I am going to keep in mind the type of folds I come across and see whether any would be appropriate for me to take forward and experiment with.
I like how this leaflet has incorporated the fold into it's design. They have used the structure and folds to create sections - this is something to think about for my leaflet. I think the colour scheme is interesting, not something I would have initially thought would work well but on this leaflet they seem to contrast well with one another.
I then have thought about origami, I have had a look at more interesting envelope folds that will relate back to my initial ideas. Although below this is not a leaflet, I found the fold could work appropriate to my concepts. This is something I will need to think about.
Again looking into more interesting folded leaflets, I found this envelope fold that works quite well with its design. I have seen a few examples that take on the fold as part of the design, on this one it surprisingly does not. I find this to be really interesting as I thought the amount of folds would not work well with a finished design. This is not the case for this envelope, it still looks to be legible. However regardless of the fold, I do not think the overall design works well on its own. I think it has far too much type and to me looks slightly dull and boring. I think on the reverse side (white type of red) looks to be more engaging. I feel this is due to the type been laid out in a more effective way, as it seems to have been scaled and positioned more interestingly:
I think this design works well with it's fold. The diagonal type and contrasting colour choice makes the viewer be enticed into opening the leaflet. Once opened, more type works in conjunction with its fold. The imagery is bleeding off when the leaflet is fully opened, creating a striking visual. Looking into leaflets and there design has really helped me think about combining the fold as part of the design - the more successful ones I have looked into seem to have done this.
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