TASK - Document, Organise and Evaluate and ongoing investigation into type and typography using the principles, practices and examples introduced during the studio workshops as a starting point.
Really like the branding for Notes
café situated in the Trinity. I find the type modern but in a traditional way
due to the placement of the serifs. This is further shown in the use of thick
and thin lines in the typeface. The ‘O’ is slanted which tries to convey the
idea of a music note but without the stem. This I think it has a very
interesting concept behind it, which comes across well and visually effective:
Modern sans serif typeface which tries to show
the ‘luxury’ of the cinema itself through the lighting of the type:
Jagged sans serif type. Elongated stems and on
the ‘F's, which shows the idea of a giraffe itself. This is further conveyed by
the colour choice used. The shorter descender makes the type more restricted:
Restaurant found in the Trinity. Interesting
type due to the gaps created between the letters:
T for the Trinity Centre. Appealing
flourishes within the serif representing the feel for the Trinity Centre itself. Showing the new and modern look of the building:
Type for the bar ‘The Alchemist’.
Sophisticated serif typeface that gives a simple but stylish feel. The serifs
are nicely balanced with the rest of the type too:
Wasabi Restaurant. Interesting that no
uppercase letters have being used. Not sure I like how much tracking there is
between the ampersand and the two words of ‘sushi’ and ‘bento':
Type to advertise the new summer range for
Primark. Does not come across as a cheaper end type. The friendliness of the
serif and how they curve on the ‘R’ represents this idea of summer and fun well. I like the mix of thin to thick lines as it gives a balanced and feminine
look, relating it well to the women’s collection of clothing:
Urban Outfitters. Sans serif font. Slightly unbalanced to
show the ‘edgy-ness’ of the brand itself:
Sweet shop in the Trinity. Lowercase letters used only,
which relate well to this being a sweet shop which suites for their target
audience (children). Jagged and playful type suites this childlike theme also:
Information for Trinity Kitchen. Gridded
type and nice mix of point sizes and weights:
Mix of type faces, one structured, one
friendly and fun showing the mix of sophisticated but friendly places to eat:
Restaurant found
in Trinity Kitchen. The type has short legs, arms and crossbars, which I feel
makes the type more interesting rather than a standard sans serif font. The
crossbar within the A is has been replaced for a triangle, which represents a
tortilla chip itself, very clear link and concept which works well:
The map for ‘Tortilla restaurant’ is an
interesting mix of type which not only relates with the ‘tortilla’ theme but is
shaped like Mexico:
This type has a very high ascender height,
this is to show the idea of a ‘loft’ itself and how this is the top or
‘highest’ point of the building:
Use of thick and thin lines gives a sophisticated
feel, trying to make the brand seem more high-class:
Wood Block type showing the ‘heaviness’’ and
‘manly-ness’ of the bar:
Effective drop shadow which makes for eye
catching type. Block and bold which represent the idea of clubbing and fun:
Interesting use of serif and sans as I don’t
normally like these together but think it works:
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