Design Practice: Study Task 1, Type Journal

TASK - Document, Organise and Evaluate and ongoing investigation into type and typography using the principles, practices and examples introduced during the studio workshops as a starting point.

PureGym has an interesting logo within the type. The ‘y’ is created to look like a person, which is further stood out by the colour. Simple and strong typeface to represent the idea of a gym:

Mix of typeface created for a hairdresser’s brand. Far too many different typefaces and too scattered across the window:

Both 'Hourglass' and 'Tempus Fugit' have serif typeface to show the traditional building these are situated on in Leeds:

I like the ‘W’ as the overlapping element creates something different and unique:

Logo. Use of removing the stems creates for a ‘rare’ and ‘unique’ type. Even though a big part of the type is missing, it is still readable and legible:

Bar in Leeds:

Traditional typeface to show the traditional element of getting measured and going to a tailors:

Clean, modern typeface. Curved to show this. How it is etched into the side created for the industrial, formal feel. Supposed to show luxury but I personally do not see this:

Interesting typeface as the type curves in unexpected places for example the crossbar of the ‘T':

Readable and Legible typeface that is easy to use when walking around Leeds:

Sans serif but where it is located look traditional. Incorrect kerning, which makes the top type look squished and the bottom too close together. Inconsistency throughout:

Decorative, flourished type that gives the sense of sophistication as it reminds me of a signature. Script like fonts I usually find too over decorative but this I quite like as it is quite restricted compared to others:

Compared to ‘Malmaison’ this is exactly the type of script font I find to be too over decorative. Tries to exude class but I do not see this, I feel it look ‘tacky’:

Italian restaurant. Cross bar missing on the 'A' but still readable and recognisable:

Like the ‘Corn Exchange’ this type shows a traditional feel due to the building it is placed on:

Script like font but subtle in its decoration and flourishes. I do not however like the boldness of it, as to me for a script font, it looks too ‘chunky’:

Both types for the 'Old Red Lion' have a huge contrast in looks. One is over flourished and the other is not. Find the window type has incorrect kerning and looks squished due to the placement on the window: