TASK - Document, Organise and Evaluate and ongoing investigation into type and typography using the principles, practices and examples introduced during the studio workshops as a starting point.
Found on an old pub, I again like the hand
painted style conveyed on the type. It is a serif font, which also has the drop
shadow which so many hand painted signs do:
This Halfords logo I found interesting as
the ‘O’ stands out to me. It represents a tire on the car and the slant of this
‘O’ represents this further. The italic style of the ‘O’ tries to represent the
speed of a car while also representing the type. This is in comparison to the
rest of the logo, which is clean cut and restricted much like a car itself:
Use of comic sans. This type is supposed to
comes across like a friendly soft type as the building, with it being a medical
centre and needs to appeal to patients, wants to convey this idea of friendliness
and openness. However it does not, it looks childish not welcoming:
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