Study Task 1, Type Journal - OUGD404

TASK - Document, Organise and Evaluate and ongoing investigation into type and typography using the principles, practices and examples introduced during the studio workshops as a starting point. 

Found in Everyman Cinema. Interesting use of block type. Incorporates both type and image together through the use of buildings on the apex on the ‘A’:

Type found for a bakery. Tries to resemble a mix of hand written fonts but the digital element comes across subtly. The hand written element gives a friendly welcoming appeal without being childlike:

Bold stone type with different uses of point size to create an interesting type hierarchy:

Traditional looking type situated in the Corn Exchange. Showing the historical influence of the building itself:

Found in the corn exchange:

Hand written type to show the ‘vintage’ element of the store:

Board outside the Village bookstore. I like the use of the different point sizes and weights. The justified type makes for a successful piece of design. I like how they have used a whole typeface with the different font family’s within it - as this makes for better consistency:

Bar in Leeds. Silicone typeface which tries to give an ‘old-style’ look due to the serifs and drop shadow used:

In the Topshop store window. Nice use of block type as it is actually 3-D. Both 3D element and typeface itself creates a more impacting look:

Found in friends house. Do not like the grid used and scaling of the point size as it seems too much of a mix. The grid used does not help this either:

Creates an old and traditional feel, however it is something modern trying to look old:

Thought the numbers where interesting as again it is something new trying to look old. I like the flourishes on the numbers, as they give a delicate and feminine quality:

Printed type on a cupboard. Interesting as I am not sure whether this is a design choice or not. Like the faded bold quality, which matches the décor of the cupboard itself:

Cover of ‘Typographic Elements’ book. It has a mix of type showing the letter ‘E’. I do not think it has an appealing quality, as it looks jumbled and chaotic. Not effective use of typography: