Study Task 1, Type Journal - OUGD404

TASK - Document, Organise and Evaluate and ongoing investigation into type and typography using the principles, practices and examples introduced during the studio workshops as a starting point. 

Mix of type, which I do not like as there is too many different typefaces. I also do not like the mix of serif and sans serif. The flourish and feminine type tries to convey a friendly and loveable product:

Hotel website. Play on words. Slightly obvious but effective all the same:

Pub website. This type I thought was interesting as it is actually a restaurants website, but it looks more like a fitness/gym brand to me. This is due to the manly quality the bold type gives off, as well as the composition being too chaotic and overwhelming:

Restaurant menu. Effective use of the drop-shadow: 

Hallmark website, play on words again and combining both type and image. Illustrations works well with type as it has the same sort of decorative, informal quality: 

Very formal typeface due to the stems and crossbars being removed. To say it is for a art and design product, to it looks far too industrial:

Only lowercase letters used but effective concept for type. Showing the arrow going from ‘A - Z’ shows how the brand itself stocks everything you can think of from ‘A – Z’. The ‘Z’ curves in to create a relationship with the arrow. Think it looks slightly too friendly as the type is very rounded but this makes for an accessible brand:

Old style lettering with the type of serifs used. Matched well in context as the tin and style of shop it is in, fits well with this ‘traditional’ idea:

Use of grid system and scaling. Also shows a type-family well with both regular and bold:

– Pub. Script, hand written type which doesn’t suit well with the pub itself. Mix of this and sans serif type which is not aligned well. I do not like the over flourished ‘g’. Inconsistent type as some letters join up and others do not. Was this created just for this pub? As how would this work spelling out other words?

Again in the same pub. Use of Helvetica: 

Again same pub. Mix of script and roman type. Use of type-family, different point sizes and weights:

Both the same booklet from an Italian restauraunt. Inside is a sans serif, hand written font while the cover is a serif. There is inconsistency to the pages and perhaps would of looked better all the same type?:

Effective use of negative space and thick and thin lines together. Even though stems are missing on the ‘F’ it is still readable: 

Love this type. Beautiful use of old style lettering. Also works well with the use of colour:

Simple and clean-cut font however I like how they have introduced colour to create a message. The ‘PS’ in gold not only stand for the ‘Personal Shopping’, but it also has another meaning. Almost saying p.s. look out for personal shopping. Clever use of type and colour together:

Modern sans serif font however with the use of thick to thin lines. Incorporates both type and image together as it creates the ‘O’ into a ring or jewel, which relates back to the type of shop this is:

Fun and friendly type advertising new nail colour collection. Over flourished but it calmed down with the clean sans serif font underneath and above:

Simple and clean cut:

All letters shown to create these clever logos:

Rebrand of royal mail. I think the two outlines create for a more secure type, which shows well in the safety and security of the post service itself:

Interesting logo as the ‘tramway’ is situated between two lines, representing the idea of tram tracks. Effective concept:

Interesting use of lines to create the letter ‘A’, as it is still recognisable as a letterform. Open bowl/counter on the ‘R’ which I do not think is effective:

Over friendly type, which seems to have no special framework as it is so chaotic:

Sans serif but no crossbar on the ‘A’ nor a stem on the ‘K’. However it is still readable and recognisable:

Do not like this type at all. The harsh straight lines of the ‘S’ and joining letters of the ‘a and r’, make the type look squished and masculine. I do not like the gaps within the bowls nor the short ascenders and desceders, as it adds to this ‘squished’ look further: