Design Practice 2 - Studio Brief 1 (Part 2): Statement of Intent - OUGD505

For part 1 of Production, Range and Distribution, my research was conducted on biodiversity looking further into biomimicry. For part 2 of this brief, a practical needs to be created that illustrates the findings of the biomimicry research, showing what has been learned and developed.

Many people are not aware of biomimicry or how it can help the environment. This is the basis of the practical that is going to be conducted, showing what biomimicry is and just how it can help. This needs to be done in a informing way rather than telling the audience what to do. This will engage the viewer more with whatever the piece is, as it is explaining rather than preaching. The target audience will be aimed towards people who do not have awareness of biomimicry but who are interested in the environment. Whatever is created will need to appeal to both an older and young generation, as it needs to influence as many people to make a bigger change as possible. The main idea behind what will be created for this module is an interactive campaign of sorts. The idea would be to create an awareness campaign, influencing people and showing the benefits of biomimicry and how it can help the future. Most environmental campaigns can be slightly dull, however this is something I would like to change. An interactive element, perhaps something like lenticular or augmented, would be proposed. As biomimicry is all about taking and re-applying techniques, the interactive elements would show how these influences change into something else. The interactive element will not only engage the audience more, but make the campaign link to biomimicry more appropriately. As for timescales, this brief has been started later than expected due to other modules, however do think it is manageable. The interactive element will be proposed due to interactive elements either been far too expensive or too lengthier process to create.