Research for this brief by began by looking into environmental and sustainable design. As my subject matter of biomimicry is so new, the design outcomes for this are very rare. Due to this looking into environmental design was the correct route to go down. As my aim is to produce a piece of design that creates awareness in some way, this needed to be examined in the outcomes that were looked into.
This poster created for the University of Hertfordshire, has a really clever concept, which plays on the wording of 'left' and 'right'. They have further the concept by basing this as the visual. The typography and information is aligned to the right, to bring both concept and visual together. Although I think it is a clever play on words with an interesting concept, that does not mean it is a strong visual. There is something about the poster that seems slightly overbearing. The main heading and slogan are far too large, overcrowding the imagery, this creates for no breathable space around the poster. The imagery itself is also slightly odd. I feel the message the image creates is conveyed instantaneously, which is further by the colour scheme however again feel it could have been designed in a more interesting way. This is a great example of something that conveys an intriguing message, however the outcome lets it down. I do not think it is the case so much for this piece, but it has made be think about how far can the design lack until the concept is lost completely.
Anthony Burrill's poster 'Oil and Water Do Not Mix' for the Gulf of Mexico disaster communicates the message with huge impact. The rawness of the screen-print furthers this by creating texture to the type. The imagery of the 'water' create a boldness to the type, creating a focal point and draws the viewer in. The heavy mix of fonts and weights communicate the impact of the message.
WWF have always designed impacting and well communicated messages through their campaigns, and this is no different. The single posters has an instantaneous and clever message all through the use of imagery and space. The CO2 message links to carbon footprints, in having just the 'toe' prints alongside the small slogan 'reduce your carbon footprint' speaks volumes. In terms of layout, the negative space creates and body copy at the bottom, creates even more impact as the imagery is the focal point. The imagery also links to the message as the footprint has a grainy texture, relating well to carbon itself.
Another interesting series that has been found are these laser cut leaves. These are different to the normal campaigns you see as it is not chaotic with information and statistics, but it lets the imagery speak for itself. This I think creates more impact as it does not need text to show the point of the poster. Maybe this is something to consider when it comes to designing my poster:
In terms of sustainable design, these set of infographic posters by Michael Paukner really grab attention. Even though greens and greys are the obvious choice for colour scheme in term of environmental design, there is something about these works that challenge this. This is due to how detailed and intricate the actual designs are. In terms of deforestation, they speak volumes. Each poster instantaneously communicates something new, however link well together as a set through design aesthetic and colour. The texture that has been applied to these posters, creates a raw, plant like gesture that works alongside the designs. No other secondary information is needed, as the imagery speaks for itself. This is perhaps something to consider when designing my poster series.
Mark Gowing's poster below illustrates the need for less oil and more sustainability. The imagery is balanced with the small slogan 'Oil Kills Peace', which suddenly relates back to what the imagery is about. At first a viewer may not understand the issue and message of the imagery, however alongside the text is it instantly obvious. As the symbol for peace is a dove, the 'oily' texture and upside-down imagery of the dove creates a negative tone to something which is normally so lighthearted. This is what creates a message to the poster as the idea is turned completely upside down. The poster stays away from any environmental design cliches of greens and brown colour schemes, and instead creates something that is raw and has more meaning. This is definitely something to think about when creating my designs.
After ideas had been thought about, it was decided the posters would be interactive in some way. One thought that seemed rather appropriate to biomimicry is a lenticular poster of sorts. This is due to biomimicry changing and developing from one thing to another, as does a lenticular. In last years secret 7, a lenticular piece was something that really attracted me. This was due to the interaction and movement of the piece that really caught my eye. Interactive posters create for a more engaging piece, but only if it has relevance. When researching lenticular I then came across a hand made one (right), compared to digitally (left). The right lenticular shows how type changes and develops, hence the need of the lenticular. In seeing this poster is shows how my poster could possibly be done by hand, if need be.
Further interactive pieces were then looked into. I had found a few poster that revealed something underneath, hence the need for interaction. The idea would be the viewer would peel or remove any perforation of the poster, to show what was underneath. This engages the viewer as they feel as though they are creating and developing something. In producing something like this, it creates a memorable moment, perhaps that will stick with the audience giving them a reason to remember the what the posters are about.
These posters by Saxsofunny are one of my favourite pieces to date. The interaction the viewer has with these creates a memory that is key to getting a message across. They have used a range of mediums to relate the media to the imagery that is used. It creates a clear link to both concept, medium and message, which creates a well designed outcomes. As the posters were designed for a music production company, the sound the materials give off link well with the clients needs.
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