Design Practice 2 - Studio Brief 1 (Part 2): Finals and Evaluation - OUGD505

 

Product, Range and Distribution has been a very enjoyable brief for me this year. My subject of biomimicry has engaged me and kept my interest for the entire brief and is something that I am now looking into developing further in a Level 6 module. Due to me enjoying my research that I conducted in part one, I was able to enjoy creating the practical side to it. The overall concept of my practical is something I am pleased with as I took on what Biomimicry is actually about and applied this to the design. My idea was based around how Biomimicry takes from one thing and apples and develops into something new. The idea of the interactive posters is something that is not only relevant to the topic at hand, but engaging also. Even though my designs had to be printed through layers of stock, the final outcome would be proposed as a lenticular. The tracing paper acts to see how this would work. 

The overall aesthetic is relevant to Biomimicry and technology due to structure and geometric forms, however I am unsure whether there is something missing from the designs. However I feel when this would be a lenticular, it would change the look completely. I was able to experiment with screen-printing within this brief, which again is something I am now much more confident with thanks to this module. I also experimented with metallic inks which is something I was interesting in trying out and testing. This is where the weakness lays within my outcomes, the metallic ink has not come out as bright and as vivid as I was hoping for. This again was due to stock choice and darker papers needed to be used. I was unsure how the metallic would print, but now I know what stock is needed, I would be happy to experiment with them again. If this brief was to be expanded the posters would be developed into a series, using the same lenticular idea. A 'shark and boat', 'mosquito and needle', 'whale and wind turbine' posters would be developed and printed. In doing this it would create more of a campaign of sorts, getting Biomimicry into the public eye more.