Wednesday, 3 June 2015

Design Practice 2 - Studio Brief 1 (Part 2): Development - OUGD505

It was decided to create the kingfisher and train as the main example of my posters, this was due to how they would make for a well matched up design. Development began by sketching out the kingfisher and developing it in a way were it was very geometric and structured. The reason for this was due to how biomimicry is created, it is using nature to help with future technology. As technology is so man-made and structured  I thought the aesthetic should be so. This gives a clear link to both design aesthetic and biomimicry. A grid was created then a Shinkansen train was fitted within this. The Shinkansen was much harder to draw than anticipated as the actual image and front end of the train, is completely different to normal ones. 


Once the sketches were at a stage were they could be easily refined digitally, they were then scanned in. I then traced over these using the line tool to create the geometric and vector nature I was hoping for. 


This was then applied in the same ways to the train. A grid was used to make sure both Kingfisher and Train matched up equally. 


Before I continued on with my imagery for the poster, an experiment was conducted with some secondary images to see if the lenticular idea would work. I had researched into this, however as I had not received a template with my lenticular lens, I was worried about how this would work. Once printed I tried the lens and to my disappointment, it did not work. 


Conversation With James

As my lenticular did not work how I was expecting, I went down to the digital print resource and had a conversation with James about lenticular printing. He explained to me that without the correct software, it is almost impossible to create a lenticular, as they cannot be created by hand when using a lens. I had not taken this into account before but once explained, this made perfect sense. He suggested to possibly download some free software, but as it is such an old process, it may not work. The option is available to create a lenticular by hand using a concertina type fold, however this was tried previously and did not work well. For the rest of the brief I am now only prosing the idea of a lenticular, however for example purpose will print on different layers to show the idea. 

I then went onto creating my posters again, with the idea of a layering technique in mind. Colour needed to be injected into the posters in some way and I knew how colourful Kingfishers were. I wanted to use the colours of a kingfisher within my poster to again use them as inspiration (as that is what Biomimicry is all about).  


I then began experimenting with the colours of a kingfisher within my imagery, trying and testing solid colours as well as gradients. 



I then had the idea of screen printing my designs, as the yellowness of the Kingfisher could be metallic inks. After I researched into this I found using metallic for both a blue and gold would represent the colour of the Kingfisher, alongside the industrial idea of the train as the inks would show the metal influences. I experimented with different ways to apply this on my posters:


As I was now going to screen print, I was not restricted with colour. I will take different stocks of greys and white (to contrast well with the kingfisher colours) and print with different inks, both metallic and normal. Once this was decided the content and layout needed to be decided for my poster. I experimented with different variations of using the Biomimicry logo and slogan, as well as including key information of what biomimicry is about.   




A right alignment seemed to be the best option for the layout as it gave just the correct amount of breathable space for the imagery. These will be how the prints will look. As I cannot now show the lenticular how I want to, I am going to print the bird on a tracing paper, to show how the idea of how the wold move and interact with one another. 


Even though my prints would have two colours, there is a lot of experimentation that needs to be done in terms of metallic inks etc. For this reason the black will be printed digitally, to save on time. The beak is being left in black to show this is what was the sole inspiration for the front of the train. 


These were printed digitally on different stocks to experiment with. The tracing paper was printed to show the idea of the lenticular, were as the other stocks of white and greys will be printed on to show it as a poster series. 


The positives for screen printing:


I had initially printed the birds with white, however through experimentation, realised I preferred them as a line illustration so it did not lose any of the geometric aesthetic.  


The birds printed on tracing, using the blue of the Kingfisher. 


Both were printed on different stocks, however I was disappointed to realise the gold metallic did not come out as strong of a colour as I initially thought it would. However it does have an interesting subtly about it.  



When screen printing for the kingfisher poster, I realised due to having the black ink pretend digitally the alignment was slightly off to the printers. Because of the the globe next to the web address needed to be covered and not printed, as it was overlaying on top of the information. This is something I need to consider when printing in the future. 

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