BRIEF - Moo have recently updated their brand by adding the slogan 'Design Works Wonders'. The aim of the brief is to visually celebrate this in any way that is appropriate to the brand.
This brief was begun by brainstorming possible ideas that could work as concepts. These were playing off the word 'wonders', thinking about possible visuals that could represent this. With a word such as 'wonders', there was multiple routes to go down as the meaning could differ depending on what is getting focused on. After thinking about the brief it was decided to go with 'Seven Wonders of the World'. This was due to a multiple of reasons, the first being there are seven letters that spell out the word wonders, allowing for a number of outcomes to show this. The seven monuments have also being 'designed', linking well to the meaning of Moo's actually slogan that 'design works wonders'. I then thought about how this could be represented. Seen as this needs to be a quite a limited brief in term of time, the outcome will need to be simplified from my original ideas. Because of this I thought about showing each monument through typography, one letterform per wonder.
This brief was begun by brainstorming possible ideas that could work as concepts. These were playing off the word 'wonders', thinking about possible visuals that could represent this. With a word such as 'wonders', there was multiple routes to go down as the meaning could differ depending on what is getting focused on. After thinking about the brief it was decided to go with 'Seven Wonders of the World'. This was due to a multiple of reasons, the first being there are seven letters that spell out the word wonders, allowing for a number of outcomes to show this. The seven monuments have also being 'designed', linking well to the meaning of Moo's actually slogan that 'design works wonders'. I then thought about how this could be represented. Seen as this needs to be a quite a limited brief in term of time, the outcome will need to be simplified from my original ideas. Because of this I thought about showing each monument through typography, one letterform per wonder.
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